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We'll work well together if...
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You're a B2B SaaS company and you've established product-market fit.
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Your revenue-critical webpages aren’t pulling their weight.
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You want a messaging strategy you can roll out to all your webpages.
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You’re willing to let me set up customer interviews and listen to your sales calls.
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There’s a clear owner to roll this out across sales and marketing. (e.g., Founder, CEO, VP of Marketing, CMO).
Signs you need my help…
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Homepage and key pages not performing
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Weak demo and trial rates
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Confused prospects
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Longer sales cycles
How I can help you
Messaging Launch
You get:
✅ Buyer Research Sprint
✅ Buyer Messaging Toolkit
✅ Copy for one flagship page (usually homepage or a key landing page)
✅ Clarity tests and qualitative validation
✅ Post-validation revisions to Messaging Strategy and flagship page
Messaging Rollout
You get:
✅ Buyer Research Sprint
✅ Buyer Messaging Toolkit
✅ Copy for one flagship page
✅ Clarity tests and qualitative validation
✅ Post-validation revisions to Messaging Strategy and flagship page
✅ Validated messaging rolled out to 2 more revenue-critical pages
What you get
Deliverable 1
Buyer Research Sprint
Real VoC captured and tagged, so your messaging isn't guesswork. Delivered to you in a Notion database including raw quotes and prioritized themes.
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Team interviews (sales, marketing, leadership)
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6 - 10 customer interviews
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Sales-call reviews
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Support tickets
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Survey responses
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Public review and testimonial mining
Deliverable 2
Buyer Messaging Toolkit
Your buyer insights, translated into clear, usable messaging. Delivered in a Notion workspace your team can actually use — not a static doc that gathers dust.
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A messaging system built directly from real buyer language
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Key pillars that connect customer priorities to your product story
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Messaging gaps and inconsistencies
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A buyer vocab dictionary, copy snippets, and objection handling language & proof points for use in sales calls and marketing campaigns
Deliverable 3
Flagship page launch and validation
Turn the messaging strategy into webpages that drive revenue. Delivered to you in a Figma wireframe.
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Revenue-critical website copy in Figma wireframes
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5 - 7 clarity and fit tests with target personas (via Lyssna or your network)
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Post-test refinements to messaging strategy and website copy based on your messaging-fit scorecard
How it works
Why work with me
"Barney had a well thought out process to decide what was really important to communicate on our homepage."
Andrew Kaiser, Founder & CEO of Educated AI
"Barney has repeatedly exceeded our expectations and produced content that converts. Thanks & look forward to more collaborations."
Naomi Boitel, Senior Content Marketing Manager at Preply
"Barney knows how to shed a light on the stories we're trying to tell."
Federico Jorge, Founder of Stack Against
Hi, I’m Barney. I bring:
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B2B SaaS experience — I’ve worked across HR tech, L&D, Martech, and other complex products. I know how your buyers think.
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A research-first approach — I don’t guess. I run structured interviews, analyze Voice of Customer data, and find the patterns that matter.
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A clear, usable output — No messy decks or vague strategy docs. You get a messaging framework your team will actually use.
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Async-friendly delivery — You won’t be chasing me or drowning in calls. Just context and intros up front, then I run the process and loop you in when it counts.
This isn’t superficial work. It’s in-depth researching and strategy giving you messaging that reflects how your buyers actually think.