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Buyer research, messaging strategy and website copywriting for B2B SaaS
It's time to put your generic messaging
out of its misery
I help you uncover the words your buyers actually want to hear… and turn them into messaging your team can use across sales, marketing, and product. So you stop sounding like everyone else. And start sounding like you understand your best prospects.
Buyer research and messaging strategy for B2B SaaS
Let’s fix your messaging problem with
buyer-led research and strategy
Speak your buyer’s language
Get buyer research that shows how your prospects describe their problems, goals, and what they’re looking for in a solution.
Get a consistent narrative
Align sales, marketing, and product with a single messaging source of truth built from what buyers care about.
Tell your unique story
No more vague buzzwords. Show your value clearly in language that stands out and matters to your buyers.
We'll work well together if...
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You're a B2B SaaS company with a sales team and complex, multi‑stakeholder deals.
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You've established product-market fit.
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Sales, marketing, and product tell different versions of the story.
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You want a buyer‑language toolkit your team will actually use*.
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You’re willing to let me set up customer interviews and listen to your sales calls.
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There’s a clear owner to roll this out across sales and marketing. (e.g., Founder, CEO, VP of Marketing, CMO).
*And, no, I don't mean look at once, before sending it to the shared folder in the sky.
Messaging strategy that doesn't die in your Google Drive
Deliverable 1
Buyer Research Sprint
Real VoC captured and tagged, so your messaging isn't guesswork. Delivered to you in a Notion database including raw quotes and prioritized themes.
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Team interviews (sales, marketing, leadership)
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6 - 10 customer interviews
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Sales-call reviews
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Survey responses
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Public review and testimonial mining
Deliverable 2
Buyer Messaging Toolkit
Your buyer insights, translated into clear, usable messaging. Delivered in a Notion workspace your team can actually use — not a static doc that gathers dust.
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A messaging system built directly from real buyer language
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Key pillars that connect customer priorities to your product story
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Messaging gaps and inconsistencies
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A buyer vocab dictionary, copy snippets, and objection handling language & proof points for use in sales calls and marketing campaigns
Packages & Pricing
Message-Market Fit Sprint
A 4-week project covering buyer research and messaging you can actually use.
Who's it for:
Teams who want clear, buyer-led messaging they can roll out right away.
Price:
$7,000
What you get:
✅ Buyer Research Sprint – Captures what your buyers care about.
✅ Buyer Messaging Toolkit – Translates those insights into a visual system your team can use for campaigns, sales, and positioning.
✅ Messaging Alignment – Async session to align your team and show how to put the messaging into action.
✅ Office Hours – 2 x 30-min sessions within 30 days of handover for questions and decision support.
Message-Market Fit Validation
Everything in the Sprint, plus real-world validation.
A 6-week project that includes everything in Research and Messaging, plus real-world validation.
Who's it for:
Teams who want to launch with proven clarity and reduce the risk of missed opportunities.
What you get:
✅ Everything in the Message-Market Fit Sprint plus:
✅ Validated Homepage Copy – Your messaging built into a lo-fi homepage wireframe, tested with 5–7 target-profile readers.
✅ Refinement Pass – Tightens and improves the homepage copy based on test results, giving you a launch-ready asset.
Price:
$10,000
Website copywriting for B2B SaaS
Turn messaging strategy into new customers
Website copywriting
Already done the research and strategy groundwork? I help you turn that into website copy that speaks to your prospects.
Who's it for:
Teams with existing messaging strategy that need help with execution.
What you get:
✅ In-depth secondary research
✅ Website copy delivered in Figma wireframes
✅ 2 rounds of revisions
✅ Loom walkthrough of page
Why work with me
"Barney had a well thought out process to decide what was really important to communicate on our homepage."
Andrew Kaiser, Founder & CEO of Educated AI
"Barney has repeatedly exceeded our expectations and produced content that converts. Thanks & look forward to more collaborations."
Naomi Boitel, Senior Content Marketing Manager at Preply
"Barney knows how to shed a light on the stories we're trying to tell."
Federico Jorge, Founder of Stack Against
Hi, I’m Barney. I bring:
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B2B SaaS experience — I’ve worked across HR tech, L&D, Martech, and other complex products. I know how your buyers think.
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A research-first approach — I don’t guess. I run structured interviews, analyze Voice of Customer data, and find the patterns that matter.
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A clear, usable output — No messy decks or vague strategy docs. You get a messaging framework your team will actually use.
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Async-friendly delivery — You won’t be chasing me or drowning in calls. Just context and intros up front, then I run the process and loop you in when it counts.
This isn’t superficial work. It’s in-depth researching and strategy giving you messaging that reflects how your buyers actually think.