Research-backed homepage and landing page messaging for B2B SaaS
Be the obvious choice with messaging
that speaks your buyer's language
Get website messaging that converts — because it's based on what your buyers actually care about. I talk to your buyers, find out what actually matters, then write website messaging that drives revenue.
When your website messaging
speaks your buyer's language...
Same traffic but more demos and sign-ups
Prospects already understand why your product matters to them. So you spend less time educating on calls.
The right buyers show up ready to buy
When messaging connects immediately, visitors take the next step. The traffic you're already paying for starts pulling its weight.
Getting internal buy-in becomes easier
When messaging is clear, your champion doesn't have to translate it for their boss. They forward the page and it does the work for them.
Barney proactively wanted to learn everything about the product and audience before writing the first sentence and was very communicative throughout the whole process.
Ofer Miller
Performance Marketing Lead, TestGorilla
Here's what you get
The closer you are to your product, the harder it is to write about it in the way your buyer needs to hear it. I help you close that gap — turning what your best buyers say into messaging that sticks with people who don't have your context yet.
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Conversion-focused messaging for your revenue-generating pages
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Messaging validation tests with 5-7 target buyers before launch
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Ready-to-implement copy in Figma wireframes
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Copy based on in-depth research including interviews, sales call analysis, review mining, and more.
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Research documentation you can reuse on future campaigns or content (Optional)
We'll work well together if...
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You're a B2B SaaS company and you've established product-market fit.
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You want your revenue-critical webpages working harder.
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You want your website to resonate with your ICP.
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You’re willing to let me set up customer interviews and listen to your sales calls.
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There’s a clear owner to be involved in the process (e.g., Founder, CEO, VP of Marketing, CMO).
My process
Step 1
Buyer Research
Real VoC captured and tagged, so your messaging is grounded in what buyers actually care about.
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Team interviews (sales, marketing, leadership)
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6 - 10 customer interviews
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Sales-call reviews
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Support tickets
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Survey responses
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Public review and testimonial mining
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Step 2
Research Synthesis
Your buyer insights, translated into key messaging pillars.
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Key pillars that connect customer priorities to your product story
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Common objections and how to overcome them
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Headline angles (POV-led, alternative-led, problem-led, capability-led, outcome-led)
Step 3
Copy and Validation
Turn the research into webpages that drive revenue. Delivered to you in Figma wireframes.
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Revenue-critical website copy in Figma wireframes
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5 - 7 clarity and fit tests with target personas (via Lyssna or your network)
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Post-test refinements to website copy based on the feedback
Why work with me
"Barney had a well thought out process to decide what was really important to communicate on our homepage."
Andrew Kaiser, Founder & CEO of Educated AI
"Barney has repeatedly exceeded our expectations and produced content that converts. Thanks & look forward to more collaborations."
Naomi Boitel, Senior Content Marketing Manager at Preply
"Barney knows how to shed a light on the stories we're trying to tell."
Federico Jorge, Founder of Stack Against
Hi, I’m Barney. I bring:
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B2B SaaS experience — I’ve worked across HR tech, L&D, Martech, and other complex products.
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Conversion-focused — I turn what matters most for your ICP into website copy designed to get sign ups and demos.
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Research-backed — I run structured interviews, analyze Voice of Customer data, and find the patterns that matters.
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Async-friendly delivery — You won’t be chasing me or drowning in calls. Just context and intros up front, then I run the process and loop you in when it counts.