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FREELANCE CONVERSION COPYWRITER FOR L&D TECH, EDTECH, HR TECH, AND AI SAAS.
Hi. I'm Barney.
I'm a conversion copywriter for L&D Tech, EdTech, HR Tech, and AI SaaS.
High-converting copy comes from understanding your prospects. What are they thinking? What problem are they trying to solve? What's their dreamstate? What's stopping them from switching to your tool?
There's only one way to find this out. Proper, swimming-in-the-data research. And that's where I come in.
I'm gonna let you in on a secret. I'm cheating a bit. I have a background in educational psychology. I've swam in data at an advanced-degree level. And I was trained in conversion copywriting by the best to do it.
I write research-backed copy that reads your prospects minds. You know what your customers are thinking. You know how to sell your tool to them. So you increase revenue.
Understand your prospect's pains and goals. Laugh all the way to the bank.
Website copy & messaging
Want website and landing page copy that's research based and optimized for conversions? Through in-depth research and testing, I identify what your visitors need to become customers. And how to communicate that on your site. So you get more new customers.
Website refresh
Get better results from your current website. Without an expensive and time-consuming rewrite. I give your site a detailed audit. You get a video review of your site with recommendations for optimizing the copy and user experience.
What people are saying about working with me
"Barney helped us turn a bad experience with a previous copywriter into a great one within days."
Nick / Founder at Baked Design
"Barney knows how to shed a light on the stories we're trying to tell."
Federico Jorge / Founder at Stack Against
"Barney has been an absolute joy of a writer to work with at Busuu."
Sam Marsden / Head of Organic Acquisition at Busuu
Get customer-focused copy that makes your prospects take the next step.
Let's chat
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If forms aren’t your thing, you can email me or get in touch on LinkedIn.