FREELANCE COPYWRITER FOR B2B E-LEARNING, AND L&D BRANDS
Don't take my word for it. See what people at some of the world's biggest e-learning brands say about working with me.
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CUSTOMER RESEARCH, MESSAGING STRATEGY & COPY, AND MARKETING CONTENT FOR B2B E-LEARNING, AND L&D BRANDS
Get copy and content that clearly communicates your value. Get more leads and paying customers.
Website copywriting
Communicate your value clearly. No jargon. No buzzwords. Just you speaking directly to your prospects. Showing them you understand their problems and goals.
Marketing content
Let's educate and engage your prospects, while shooting you up the SERPs. You get blog content that ranks. And ebook lead magnets that rack up leads.
My copywriting process: The CRISPY Framework.
Collaboration
Research starts with us working together. I learn everything I can about your and your product. I talk to your teams: Founders, product, marketing, sales, and support. And I demo your product.
Research
We learn about your customers. We find out their job-to-be-done, the obstacles, and the alternatives. Customer interviews and surveys, demo and sales call recordings, user testing, and review mining show us what we need to say and how to say it.
Insights
We get stuck into the voice of customer data. We build customer personas. We identify the most important job-to-be-done. We start to see what messaging will be most effective.
Strategy
We take all the VoC data and insights and build a strategy. This involves value proposition drafts, offer optimisation, and messagins strategy. When this step's finished, I can start writing.
Persuasion
It’s time for our research findings to hit the page. I write the copy for your web page. I add the copy to Figma wireframes so you can see how to lay out your page for highest conversions. And then I run some final validation tests to make sure the copy is on track.
Your success
I share the first draft with a Loom walkthrough explaining the choices I made. Then you get two rounds of revisions to make sure you love your copy. When that's done, you've got copy ready to launch.