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I help edtech, L&D tech, and HR tech startups with website messaging & copy.

Get research-backed website messaging. Convert more visitors into customers.

Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech
FREELANCE WEBSITE MESSAGING STRATEGIST AND COPYWRITER FOR EDTECH, L&D TECH, AND HR TECH
Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech

Understand your prospect's pains and goals. Laugh all the way to the bank.

Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech

Website messaging & copy audit

Get better results from your current website. Without an expensive and time-consuming rewrite. I give your site a detailed audit. You get a video review of your site with recommendations for optimizing the copy and user experience. 

Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech

The 48-hour web page

Need a new webpage in days, not weeks? Whether you've already done in-depth customer research. You're gearing up for a launch to get your first customers. Or you don't have enough customers (yet) for in-depth research. The 48-hour webpage is perfect for you. 

Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech

Website full package

Want website and landing page copy that's research based and optimized for conversions? Through in-depth research and testing, I identify what your visitors need to become customers. And how to communicate that on your site. So you get more new customers.

Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech
FREELANCE WEBSITE MESSAGING STRATEGIST AND COPYWRITER FOR EDTECH, L&D TECH, AND HR TECH
Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech

Hi. I'm Barney.

I'm a freelance website messaging strategist and copywriter for L&D Tech, EdTech, and HR Tech. 

High-converting copy comes from understanding your prospects. What are they thinking? What problem are they trying to solve? What's their dreamstate? What's stopping them from switching to your tool?

There's only one way to find this out. Proper, swimming-in-the-data research. And that's where I come in.

I'm gonna let you in on a secret. I'm cheating a bit. I have a background in educational psychology. I've swam in data at an advanced-degree level. And I was trained in conversion copywriting by the best to do it.

I write research-backed copy that reads your prospects minds. You know what your customers are thinking. You know how to sell your tool to them. And you increase revenue.

Get customer-focused copy that makes your prospects take the next step.

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