Research-backed homepage and landing page copy for B2B SaaS
Confusing website messaging
kills conversions
Get website messaging that converts — because it's based on what your buyers actually care about. I talk to your buyers, find out what actually matters, then write website messaging that drives revenue.
When you base your website messaging on
assumptions...
You're guessing what resonates
You assume you know what buyers care about. But without research, you end up with feature-focused jargon built on guesswork, not buyer truth.
Confusion drives prospects away
Prospects can't quickly tell what you do, who it's for, why it matters, and why you're better than the alternative. They bounce and your competitors capture the leads.
You lose leads you should close
When messaging doesn't land, prospects don't take the next step. Demo requests and trial signups stay stuck because nobody understands why they should care.
Let's fix your messaging problem
(here's what you get)
Assumptions are killing your conversion rate. Get messaging that converts — built on what buyers actually say, not what you think they want.
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Conversion-focused copy for your revenue-generating pages
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Messaging validation tests with 5-7 target buyers before launch
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Ready-to-implement copy in Figma wireframes
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Copy based on in-depth research including interviews, sales call analysis, review mining, and more.
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Research documentation you can reuse on future campaigns or content (Optional)
Barney proactively wanted to learn everything about the product and audience before writing the first sentence and was very communicative throughout the whole process.
Ofer Miller
Performance Marketing Lead, TestGorilla
My process
Step 1
Buyer Research
Real VoC captured and tagged, so your messaging isn't guesswork.
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Team interviews (sales, marketing, leadership)
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6 - 10 customer interviews
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Sales-call reviews
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Support tickets
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Survey responses
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Public review and testimonial mining
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Step 2
Research Synthesis
Your buyer insights, translated into key messaging pillars.
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Key pillars that connect customer priorities to your product story
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Common objections and how to overcome them
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Headline angles (POV-led, alternative-led, problem-led, capability-led, outcome-led)
Step 3
Copy and Validation
Turn the research into webpages that drive revenue. Delivered to you in Figma wireframes.
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Revenue-critical website copy in Figma wireframes
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5 - 7 clarity and fit tests with target personas (via Lyssna or your network)
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Post-test refinements to website copy based on the feedback
We'll work well together if...
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You're a B2B SaaS company and you've established product-market fit.
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Your revenue-critical webpages aren’t pulling their weight.
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You want your website to resonate with your ICP.
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You’re willing to let me set up customer interviews and listen to your sales calls.
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There’s a clear owner to be involved in the process (e.g., Founder, CEO, VP of Marketing, CMO).
Why work with me
"Barney had a well thought out process to decide what was really important to communicate on our homepage."
Andrew Kaiser, Founder & CEO of Educated AI
"Barney has repeatedly exceeded our expectations and produced content that converts. Thanks & look forward to more collaborations."
Naomi Boitel, Senior Content Marketing Manager at Preply
"Barney knows how to shed a light on the stories we're trying to tell."
Federico Jorge, Founder of Stack Against
Hi, I’m Barney. I bring:
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B2B SaaS experience — I’ve worked across HR tech, L&D, Martech, and other complex products.
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Conversion-focused — I turn what matters most for your ICP into website copy designed to get sign ups and demos.
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Research-backed — I don’t guess. I run structured interviews, analyze Voice of Customer data, and find the patterns that matters.
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Async-friendly delivery — You won’t be chasing me or drowning in calls. Just context and intros up front, then I run the process and loop you in when it counts.