FAQs

These are the common signs your messaging is missing the mark:

• Your messaging sounds like five other tools trying to “streamlining” and "supercharging."
  

• People read your site, skim your sales deck, sit through a demo and still don’t really know what you do.
  

• Prospects don’t know why they should choose you over the competition.
  

• You’re spending more on webpages but they aren’t driving revenue.
  

If these sound familiar, your messaging is likely creating friction. I help B2B teams fix that with buyer-focused and validated messaging strategy.

Projects usually start around $5k for research, strategy, and one flagship page. The exact price depends on:

• Pages in scope. Which pages we’re working on and how many.
  

• Hard-to-reach buyers. Niche or senior buyers that are harder to book interviews with usually require more effort and time in the research phase.
  

• Complex stakeholders. Multiple teams to work with (product, sales, marketing, leadership) means more interviews during kickoff.

From start to finish, the buyer research sprint takes four weeks to get you the final Buyer Messaging Toolkit and one webpage wireframe. If you need more webpages, it'll take longer.

By the end of the process, you'll get:

1) a Notion workspace with your VoC databases and your Buyer Messaging Toolkit

2) a Figma file including a wireframe for each page with suggested layout, sections, and ready-to-use copy

Because scheduling customer interviews can be difficult. There are 3 weeks allotted to the buyer research in case of any scheduling bottlenecks.

You’ll need to help with onboarding, and a few customer intros. After that, it’s mostly hands-off until we review findings and align on the strategy. Apart from the team interviews, the process runs async by default, with optional live check-ins when needed.

No problem. I can guide you on how to identify the right customers to speak with and even help draft outreach. I’ll also mine reviews, analyze survey data, read support tickets, and run stakeholder interviews to fill in the gaps.

Almost. I’ll need to speak with a few team members during kickoff, and customer interviews are live by nature. The rest can run async but I have open office hours we can schedule calls to check on the progress.

Not at all. I'm based in Japan, but this is a research-heavy, async-friendly engagement. I work flexibly to accommodate interviews and Loom walkthroughs across time zones. I have office hours that overlap with APAC, Europe, and the US.

Your revenue-generating pages aren’t performing because of the story behind them. It’s not as simple as changing the words on the page.

We start with a Buyer Research Sprint, so your messaging comes from your best customers’ language and priorities instead of what sounds good. The Buyer Messaging Toolkit turns those insights into reusable messaging you can roll out across homepage, product, pricing, and campaigns.

Then we launch on one flagship page, run clarity/validation tests, and only then roll it out, so you’re not guessing about what will resonate.

No. I'm not a designer. The deliverable is a wireframe with layout suggestions you can share with your designers. The copy in the wireframe IS production ready and based on the VoC data.

The Buyer Messaging Toolkit will be super useful for your other sales and marketing assets but I don't provide these as part of the service.