Question 1

What are the signs we need to invest in website messaging?

Accepted Answer

These are the signs there's a gap between your product's value and what prospects need to become buyers:

Your website sounds like five other tools trying to “streamlining” and "supercharging."

People read your site and still don’t really know what you do.

Prospects don’t know why they should choose you over the competition.

You’re spending more on webpages and traffic but they aren’t driving revenue.

These are the signs there's a gap between your product's value and what prospects need to become buyers. I help B2B teams fix this with website messaging based on what your buyers actually care about.

Question 2

How long does the process take?

Accepted Answer

It takes 3 - 4 weeks to do the research and build the Messaging Playbook. Then 3 days after strategy sign-off for your homepage or landing page.

Question 3

Why does it take so long?

Accepted Answer

Because scheduling customer interviews can be difficult. There are 3 - 4 weeks allotted to the buyer research and Messaging Playbook in case of any scheduling bottlenecks.

Question 4

How much time do we need to commit?

Accepted Answer

You’ll need to help with onboarding, and a few customer intros. After that, it’s mostly hands-off until we review findings and align on the strategy. Apart from the team interviews, the process runs async by default, with optional live check-ins when needed.

Question 5

What if we don’t have customer interviews or sales calls recorded yet?

Accepted Answer

No problem. I can guide you on how to identify the right customers to speak with and even help draft outreach. I’ll also mine reviews, analyze survey data, read support tickets, and run stakeholder interviews to fill in the gaps.

Question 6

Can we do this project entirely async?

Accepted Answer

Almost. I’ll need to speak with a few team members during kickoff, and customer interviews are live by nature. The rest can run async but I have open office hours we can schedule calls to check on the progress.

Question 7

We’re based in the US/EU — will the time difference be a problem?

Accepted Answer

Not at all. I'm based in Japan, but this is a research-heavy, async-friendly engagement. I work flexibly to accommodate interviews and Loom walkthroughs across time zones. I have office hours that overlap with APAC, Europe, and the US.

Question 8

Do you also design the webpage?

Accepted Answer

No. I'm not a designer. The deliverable is a wireframe with layout suggestions you can share with your designers. The copy in the wireframe IS production ready and based on the VoC data.

Question 9

Do you help with other things (sales decks, etc)?

Accepted Answer

The research part of my will be super useful for your other sales and marketing assets but I don't provide these as part of the service.

Question 10

Do you offer ongoing support?

Accepted Answer

Yes. For clients who've completed the core engagement, a quarterly retainer is available. Each quarter includes fresh buyer interviews, new pages/refreshes, a messaging drift audit, and an updated Buyer Messaging Playbook.

FAQs