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CUSTOMER RESEARCH, MESSAGING STRATEGY, AND WEBSITE COPYWRITING FOR B2B E-LEARNING, AND L&D BRANDS

Get more sales, sign ups, and paying customers. By showing your prospects you know their problems and goals.

Your website is your 24/7 sales person. Bringing in qualified leads. Persuading them to become customers.

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Well, it should be doing that. If your copy isn't based on voice of customer data... If your copy is bland and samey... If your copy isn't tested and validated, it won't persuade prospects to switch to your platform.

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We can fix this.

 

We'll work together to make a conversion and customer-focused website. A website that leads to more demos, sign ups, and paying customers.​

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Here’s how I help you connect the dots.

1️⃣ Research and discovery

In-depth research teaches us what your prospects know, think, want, and expect. And how to position your product so it hits the right notes.

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By the end of this stage we have comprehensive personas, an optimized offer, and a targeted value proposition.
 

Research and discovery might include:

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✅ Team interviews: Founders, product, marketing, sales, support, etc
✅ Product demo or trial
✅ Website audit
✅ Competitor content audit
✅ Analytics data
✅ Heatmaps
✅ Review mining and social listening
✅ Thank-you page, new customer, and on-site chat-bot surveys
✅ Jobs-To-Be-Done interviews
✅ User testing
✅ Recorded demos / sales calls
✅ Customer personas
✅ Offer optimization
✅ Value proposition drafts
 

2️⃣ Writing, wireframing, and validating

It’s time for our research findings to hit the page. I write the copy for your web page, editing to make sure it: is clear; has the correct voice and tone; answers the questions “so what?” and “what’s in it for me?”; proves the claims we make; is specific; elicits emotions; and handles objections.

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I add the copy to lo-fi wireframes so you can see how to layout your page for highest conversions. And then I run some final validation tests to make sure the copy is on track.

Writing, wireframing, and validating includes:

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✅ Conversion-optimized copy
✅ Lo-fi wireframe for each page
✅ Messaging validation: 5 second tests & usability testing
✅ A video walkthrough of the copy, highlighting the research & testing findings that influenced my decisions.
✅ Two rounds of revisions
✅ Copy ready for launch
 

Here's what you'll get in the full package:

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  • In-depth voice of customer research including surveys, Jobs-To-Be-Done interviews, user testing, and more.

  • Persona creation.

  • Offer optimization.

  • Message validation.

  • Conversion-focused copy presented in Figma wireframes.

  • Two rounds of revisions to make sure your website is perfect for your prospects.

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​Your website full package starts at 3,000 USD.

CONVERSION COPYWRITING FOR B2B E-LEARNING, AND L&D BRANDS

Get a customer-focused and conversion-optimized webpage in just 48 hours. Yup. You read that right.

The 48-hour webpage is perfect for you if:

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  • You’re gearing up for launch and need a new webpage in days, not weeks.

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  • You need a webpage and have already done your customer research and messaging strategy.

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  • You need a webpage but don’t have enough customers (or budget) for in-depth customer research.

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Here's what you'll get:

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  • Customer & conversion-focused copy presented in a Figma wireframe.​

  • A video walking you through the choices I made.​

  • The first draft delivered in 48 hours.​

  • One round of revisions.
     

Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech

How it works.

  1. Book your free intro call by clicking the button. We chat about your marketing challenges and goals. If we're a good fit, I send the payment link. Then I schedule the 48 hours for writing the page.
     

  2. You send me all of your existing marketing information before the scheduled two days. And we book a kick off call (and a product demo if possible) to go in to more detail about you, your product, and your customers.
     

  3. Using the information from the previous step, I write the webpage copy. I add the copy to a Figma wireframe and record a video walking you through my choices.
     

  4. ​You give me your feedback and I make the final edits.
     

  5. You get your brand new webpage.
     

WEBSITE MESSAGING & COPYWRITING B2B E-LEARNING, AND L&D BRANDS

Improve your site's performance with a personalized audit of your website copy and messaging.

Your website messaging isn't getting you the sales, conversions, or sign-ups you hoped for.

 

But you don't have the budget or time for a full rewrite. And you want results now. Not in weeks or months.

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What you need is a Website Messaging and Copy Audit.

 

I show you how to optimize your site for conversions. So you can make the changes yourself. No expensive rewrite. No huge project with the timeframe to match.

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For 300 USD you get:

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  • Detailed video review of your home page and one other page.

  • A summary of the review in Figma with detailed comments.

  • Recommendations for improving messaging, conversions, and user experience.

  • Easy-to-implement recommendations for headline and body copy.

  • All delivered within 5 business days.

Freelance website messaging strategist and copywriter | EdTech, L & D Tech, and HR tech

How it works.

  1. Buy your Website Messaging and Copy Audit (payments are securely processed by Stripe). I send you a questionnaire about your product and site.
     

  2. After I get your answers, I get stuck into the audit. I record your personalized video and put together the Figma report.
     

  3. I send your video and doc. So you can get started implementing the conversion and messaging tips.

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