<![CDATA[Barney Meekin]]>https://www.barneymeekin.com/blogRSS for NodeWed, 03 Jun 2026 18:13:22 GMT<![CDATA[Your homepage isn't the problem]]>https://www.barneymeekin.com/post/homepage-messaging-problem6a1f94bc5ba52d154728acbeWed, 03 Jun 2026 02:43:57 GMTBarney Meekin<![CDATA[A founder said something I don't hear often]]>https://www.barneymeekin.com/post/curse-of-knowledge-b2b-saas6a1f94185ba52d154728ab87Wed, 03 Jun 2026 02:41:20 GMTBarney Meekin<![CDATA[Are your testimonials doing your headlines' job?]]>https://www.barneymeekin.com/post/homepage-headline-messaging6a1f9373f9e37e2aaa1560d1Wed, 03 Jun 2026 02:39:33 GMTBarney Meekin<![CDATA[Messaging that doesn't arm the champion loses deals]]>https://www.barneymeekin.com/post/b2b-saas-champion-messaging6a1f932af9e37e2aaa156033Wed, 03 Jun 2026 02:37:07 GMTBarney Meekin<![CDATA[Surveys give you what buyers are willing to type. Interviews give you what they actually mean.]]>https://www.barneymeekin.com/post/buyer-research-interviews-b2b6a1f92c25ba52d154728a8fdWed, 03 Jun 2026 02:35:40 GMTBarney Meekin<![CDATA[Your buyers will tell you what to put on your homepage (eventually)]]>https://www.barneymeekin.com/post/homepage-messaging-buyer-research6a1f9245ae0d73d1087f9ad0Wed, 03 Jun 2026 02:33:49 GMTBarney Meekin<![CDATA[Conviction isn't a messaging strategy]]>https://www.barneymeekin.com/post/messaging-foundation-b2b-saas6a1f91cd5ba52d154728a74aWed, 03 Jun 2026 02:32:08 GMTBarney Meekin<![CDATA[The more 'written' your messaging sounds, the further it is from your buyers]]>https://www.barneymeekin.com/post/buyer-language-website-copy6a1f913d5ba52d154728a606Wed, 03 Jun 2026 02:30:02 GMTBarney Meekin<![CDATA[What your website and sales team need to do their jobs]]>https://www.barneymeekin.com/post/sales-marketing-messaging-alignment6a1f90def9e37e2aaa155b89Wed, 03 Jun 2026 02:27:14 GMTBarney Meekin<![CDATA[When sales, marketing, and leadership all describe your product differently, your website doesn't stand a chance]]>https://www.barneymeekin.com/post/b2b-messaging-misalignment6a1f905aae0d73d1087f96c2Wed, 03 Jun 2026 02:25:33 GMTBarney Meekin<![CDATA[Your buyers will tell you exactly what to put on your website]]>https://www.barneymeekin.com/post/buyer-interview-website-copy6a1f8fb7b63f5fb828ea6e10Wed, 03 Jun 2026 02:23:43 GMTBarney Meekin<![CDATA[You launched the site. Why aren't the numbers moving?]]>https://www.barneymeekin.com/post/website-messaging-foundation6a1f8e59345fdf6c424fb306Wed, 03 Jun 2026 02:17:07 GMTBarney Meekin<![CDATA[Buyer research: Your key to more website demos and signups]]>https://www.barneymeekin.com/post/website-messaging-research-demos-signups6a1f89e8f9e37e2aaa154d7bWed, 03 Jun 2026 02:11:48 GMTBarney Meekin